l/o:To explore the concept of branding and to create an effective brand image tesla this confuses me The use of font is a important consideration in branding. Also a memorable image is useful what elements should consider? shape,colour,font style,name Different shapes can make you think different things like a circle means life and a red hexagon means stop Red:active,bold,energy,power,willpower Pink/purple:care,calm,fantasy,wealth,creativity Navy:trust,order,peace,control,calm green,safety,clarity,stable,nature,good judgement