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demographics and psychometrics

A demographic is a way for media producers to get a certain
group of people to buy or look at there thing. There are multiple
ways a demographic can be seen it could be age,gender,likes,
dislikes and income

a psychometric is sort of the same but it bases its
audience profiles by considering their values,
attitudes and lifestyle.
Some of these include:the explorer,the mainstreamer,the resigned and others


BBC bite sized target audience test

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