Lego Movie

 Industry Research

L/O:to research the process,companies

and regulators behind the film industry 

the stages of film making

2.A conglomerate is a company that owns multiple other companies 

involved mass media enterprises 

3.The "big 6" hollywood studios include Paramount,20th century fox,Warner Bros

    universal pictures and walt disney studios

4.the british board of film classification regulate films in the uk

5.Warner brothers animation and rideback vertigo entertainment both 

produced the lego movie 

6. the lego movie was produced by Dan Lin and Roy lee

7.Chris miller and Phill lord directed the lego movie

8.The film was funded by Village Roadshow Pictures

9.Warner bros and roadshow pictures both distributed the lego movie 

21/9/20

 Summery:Emmet is a normal guy who falls down a cave after a day of work

and finds  the piece  of resistance and after hallucinating it is stuck to his back

he gets taken by bad cop almost lasered  but he is saved by wildstyle after venturing through

worlds like the wild west,space,middle zealand and cloud coookoo land and 

meeting characters like batman,viturvius,unikitty and metal beard  emmet saves the 

day by reasoning with lord business he saves the day. 

the movies main themes are that anyone can be special if

they believe.

Warner bros References

Any DC characters(batman,superman,Green lantern etc0

Harry potter characters

Lord of the rings

Intertextuality

Postmodern films often contain the 

following characteristics:

 Challenges genre conventions:might be

 a mixture of many genres;challenge

 typical character roles etc.

 

 Pastiche: imitates other texts

 humorous take on society/culture

 

 Hyper-reality:makes the audience

 aware that they are watching a movie 

23/9/20  Narrative Theory

Todorov: Narrative Theory

A film's narrative is the story of a

film and is broken down into 5 key

stages by theorist Tzvetan Todorov

1. Equilibrium:Everything is how it has been in the film world(dosen't mean good just normal)

2.Disruption:The normal is disrupted maybe by the antagonist maybe not but normal is gone 

3. Recognition:The Protagonist realises that something has happened      

4. Attempt to solve disruption:The Protagonist/s starts to try and restore equilibrium

5. New Equilibrium:The disruption is solved and a new normal is established

Todorov's Theory applied to the Lego movie

Equilibrium:Everything is normal to Emmet everyone is following the manual

and not causing panic

Disruption:Emmet comes across the piece of Resistance and it get

fused to his back

Recognition of Disruption:When Emmet meets Vitruvius and he explains 

what the piece of resistance is

Attempt to solve disruption:Emmet makes the plan for his team to

infiltrate the Octan tower and put the piece of resistance on the kragle.

New Equilibrium:President Business changes his ways and worlds

are allowed to collide.  

Propp's Spheres of action

The hero:Emmet

The villain:Lord business

The Father:Vitruvius

The Prize:To stop the kragle 

The Donor/Dispatcher:Vitruvius

The False Hero:wildstyle

 

5/10/20     Intertextuality

L.O:to explore the similarities between 

The Matrix and The Lego Movie

Intertextuality:when one piece of media references another.

Matrix and The Lego Movie

The setting for both films are similar but different in there own way.

The Matrix is set in a world that turns out to be a computer simulation

The Lego movie is set in a world entirely made of lego and then is shown to be

a basement filled with lego.

7/10/20  Target Audience

L.O:to identify the target audience using demographics and psychographics 

The Lego Movie targets a family audience

That could be split into the following groups

three groups:

Young kids who play with lego:The film appeals to young kids by being bright and made of lego

and having everyone be friends in the end and also the annoying music probably only appeals to young 

kids

 

Parents who played with it when they were young:The film uses some of the older lego sets that the 

adults might of used and they might be happy that the film teaches children do believe in themselfs and to be creative.

Young adult cinema-goers:The films actions and small romance scenes appeal the most to the young adult audience

Lego movie audience profile (unfinished)

 

  

   

Evaluate the advantages and the disadvantages

of the intertextual relationship between the Matrix

and The Lego Movie.

The advantages of the lego movie and the

Matrix's intertextuality are plentiful 

adults that loved the matrix would want 

to see it more if they new about the connection

and it gets rid of the need to make a whole new 

story thread and can just leach of the matrix.if

someone liked the lego movie but haven't seen

the matrix might decide to watch it making 

warner bros more money  

The disadvantages are small but still there

the story could be to complex for some kids like

the multiple worlds. Adults that hated the matrix would 

probably not be to inclined to watch a simplified kids matrix    

.Marketing  19/10/20

A tent-pole production is a piece of media that is made to

support the financial performance of a film studio or television network.

A tent pole production may be expected to help the sales of tie in merchandise.

The lego movie helps warner bros because is helps them make smaller films 

that won't make as much money but money won't be lost because of the tent pole.

for the film

17 lego stets were released

16 collectable mini figures 

a video game was made 

range of school supplies 

sticker and activity book

A website was made where you could make your own mini figure

and was advertised on twitter.

"A film is talking to me! RT @TheLEGOMovieUK Age is but a number. Why not build your own mini-figure here? http://t.co/4888Ykn5i4

— Ali Gray@The_Shiznit (@The_Shiznit) November 5, 2013" 

Was released in half term so families could go see it.

Each week in January a poster was released.

The official lego stores scheduled events

video game was released 10 days before the movie 

Mcdonalds released a series of 3D character cups

Vertical Integration

When a parent company owns companies in all stages of production

Horizontal Integration

When a company owns production companies for other things beside the film

video games,music,products

1.conglomerate 

2.money gets funnelled into you 

to do something.

3.Synergy can result in higher sales for 1 or 2 companies

4.vertical Integration

5.the benefit of vertical Integration is that you don't have to pay others    

6. A tent pole production is made with the idea of being successful 

    and make money

7.A Tent pole production lets the film maker make more niche films that wont

   make as much money. 

21/10/20

Gardian

What are the building blocks of success?

It needed to be appealing to kids and adults

What did lego do right?

They made a 100 minuet advertisement for lego that was 

entraining for kids and adults.they did this buy geting writers of 

adult comedys to make some of the jokes and parts of the film 

more appealing to adults.

How has it laid the foundations for future success?

Because of it being lego it is easy for the creators to make

merchandise for the film.People who enjoyed the film will 

probably buy the DVD so they can watch it again and its

high popularity boads well for the amount of ticket sales

for the sequel it might not be good but people will buy it to see

and if it were to turn out well they can release more things like lego sets.

Zesty

How has it got Heart?

It makes you feel. It doesn't just tell a story it 

tells a story using emotion and interest.

How is it all about 'you'?

It makes you think about where you fit

weather you choose to be a part of something 

bigger or choose to be on your own.

How does it show that it knows about it's audience?

It recognises its content pillars and who they are making it for

and perfects all of the requirements.  

 The lego movies success is half the film and half it's

 genius and long spanding marketing campaign.

 They did a lot of things for the campaign one of which is

 the weekly events at lego's central store and the poster

 series of the main characters.they also used social media

 platforms like twitter to advertise a mini-figure maker 

website which when you had completed your character 

you could put it in the video game that released 10 before 

the film which some would of bought and then got exited for the 

film.

Also 17 lego sets where make before the  film and a series

of collectable mini-figures. 

Tv advertising  2/11/20 

The lego ad marketing team put the ad on

at peak time ITV a channel and time

were they could have the most people see

 their ad.

Their ad was a recreation of 4 well known TV ads in

lego brick by brick.

At 7.27pm on the 9th of February ITV aired the worlds

first all lego made ad.

List of ads made into lego

British heart foundation

Confused.com

BT

Premier inn

6million people watched the ad live

and in the week 1.1m people watched it on youtube

without any digital optimisation.

all of that 1.1 million watched the ad all the way through 

The lego movie's branded marketing was so astronomical

that it was probably the main reason the film did so well on

it's first showing.

The Time and place that it was shown was perfect it was on

ITV at peak time while dancing on ice was showing and at

7,27 an all lego ad was shown. It had lego recreations of 

ads that were currently going and were commonly known

the ad did so well that in that week 1.1 million people

saw it on youtube. This ad caused an explosion on 

social media of people talking about how surprising the ad was.

Video game

The game was made by Tt games a company owned by Warner bros

It was published by Warner bros interactive entertainment and Feral interactive 

It was released on the 7th February 2014.

It was a action-adventure game.

It was released on IOS,Microsoft windows,nintendo 3DS,ps3/4,Psvita,wii u

IT had a single player and a simultaneous two player 

  

9/11/20

The game "avengers" came out some months after the last marvel fim

same with spiderman far from home spiderman for the ps4  released after.

Reasons to make a film game

Profit maximised

Familiarity

Extends the pleasure of the film

The game promotes the film

uses and Gratifications

1.Personal identity: helps us consider 

      who we are;what ideas and values we 

       identify with

2.Information: new information we

     want to know or take pleasure in 

      knowing

3.Entertainment: offers distraction

      from the world

4.Social enteractions: we find things

      we can share and discuss with others

Explain how the lego movie video game 

cover is constructed to appeal to the target 

audience? 7+

The cover gives you a brief idea of who is bad 

and who is good having Emmet,Wildstyle,Vituvius

and Batman in the front in the light while president

business looming over them ominously in darker colours.

this little amount of information could get someone intrigued

in the game and buy it.

The fact that emmet is in the fore front in a builders outfit

holding a big blue spanner could also give the idea of the 

games main theme building.

The game poster while different has a similar look to

the film poster having Emmet in the front and uses the same colours and

The Lego Movie logo is present in both

making it easy to link the 2.

11/11/20  DIRT

DIRT DONE IN PURPLE

TV Advert notes - good. Well understood. Game cover analysis: WWW - you've picked out specific elements used EBI - Use accurate spelling, punctuation & grammar; Explain WHY certain elements of Media Language appeal to the TA

   

 

Somethings in the poster are emphasised to give a idea of the

games main themes.Directly in the front Emmet is standing 

in a builders outfit holding a big bright blue spanner. 

This gives the idea that games main purpose of building

and creating.This would be intriguing to the target audience 

of kids who like to build/kids who like to build with lego.

POSTER CAMPAIGN

L/O:to explain the effectiveness of the

campaign; to analyse the poster campaign

 

On this poster you can see fire

making out a bat symbol on a partialy

destroyed building.around this is smoke,

darkness and a man standing in some sort 

of suit.

The fire can give you the idea of panic or

an emergency and the bat symbol gives the idea of batman.

The destroyed building can show that the film

may be an action film and could be seen  as 

a intense film.

The man in the costume could make you think of batman

or the fact it's really dark could make him seem like

the bad guy.

16/11/20

Hybrid:when a film mixes elements of different genres

Iconography:The visual elements,like props, that help 

to symbolise a particular genre. Horror film:knives,blood,bodies

Explain how The Lego Movie 

theatrical poster is constructed

to appeal to its target 

audience?

 

The characters running away from an

explosion and emmet  screaming

connote towards it being an action adventure 

which would appeal more to the younger audience

because they would want something interesting to watch.

The si-fi and comedy connotations like emmet screaming

and everyone else being serious and the robots could be more

interesting to the teen/adult audience because explosions

and action aren't the only things needed to make the older audience entertained.

All of the character posters 

accept Wildstyle show someone special/working

benny is a astronaut;Emmet is a construction worker;

Vitruvius is a wizard,batman and lord business also are something

but wildstyle from her poster looks like some one who doesn't much.

23/11/20    Representation

L/O:to analyse the representation

throughout The Lego Movie 

Promotional campaign 

Men in the lego are main character as 

emmet but they are not shown how men are normally

show. In the movie poster he is shown running away

screaming unheroically compared to wildstyle  who is shown

looking heroic. men are not shown as the dominate gender

in the lego movie which subverts from normal stereotypes of

a patriarchal society. 

In the movie poster wildstyle is behind Emmet but her expresion

is alot more heroic than Emmet the man male character.This makes

Wildstyle look like a more interesting character to women because 

she is someone heroic and not someone who isn't good as the man which is how

women are represented more commonly in the media. In her character poster she

is running away from someone which also helps subvert the normal woman stereotypes.

Combined in ad break and video game trailer Wildstyle says almost nothing

with one line in the tailer and one scene in the game trailer. Using wildstyle

you could say that women are portrayed being not as important as males.

L/O: to explore exam style questions

and how to answer them effectively

Assessment  Dirt   30/11/20

For Q7 i need to explain in more detail 

For Q8 i need to explain who my points relate to

and why

For Q9